Creative Direction
Customer Stories
01.-
Challenge
Who can you believe today?
Global trust in government, media, business and NGOs has fallen to its lowest levels ever. So no surprise: Brand trust is falling, especially those in politicized industries like health care. But not every brand is bad, and many are here to help. How can they build back that trust?
02.-
Solution
Stories make meaning
Tell the truth about real people living with real struggles. As we trudge through these shaky and scary times, we need trust and meaning. And there's no better way to make it than with stories. As Kenneth Burke said, "Stories are equipment for living."
Earl and Jan
Life is unforgiving. Meet a couple who found hope and renewed spirits after experiencing unexpected tragedy.
Jose
Sometimes the help you need is right around the corner. Meet Jose, who although living with a terminal disease, discovered some hope inside his community.
Steve and Vera
Tragedy hits, yet love persists. Meet these lifelong partners and self-described best friends who saw the end, but refused to give up.
Berta
A mother's work — and love — never stops. Either does Berta, a mom focused on her family and keeping them health and happy.
Lucia
Even in times of uncertainty, a family's bond can't be broken. Meet Lucia, who's health scare made her family stronger than ever.
Pablo
Pablo, 80 years young and living with diabetes, isn't slowing down anytime soon. See how he this grandparent continues to stay healthy and live life with a smile.
Dannie
For most of his life, Dannie struggled to find who he really was. But, with the help of his family, friends and health care team, Dannie was able to come out as transgender and transform his life into his own.