Experience Design
Creative Director, Designer, Writer
Blue Shield of California
August 2019
01.-
Background
Many times, what's worked in the past will not work today. To pull off an ambitious task like transforming health care, you need to rethink who you are, how you work and what's possible. By reimagining, we can reinvent ourselves and be prepared to take on a bold future.
02.-
Solution
Craft a conference of the unexpected built around surprises to create emotion, inspiration and authenticity. The two-day show combined music, magic and mayhem with real-life business problems designed to move the audience from uncertainty and fatigue to awe and optimism.
